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Blogue

Creating an effective online form

29.12.11

Online forms create interaction with your visitors. The design of an online form must be clear and simple.  A well-designed form, which is pleasing to the eye and easy to use, will generate a higher number of fills!

Here are some things to think about while working on the design.

An informed user will be more open to filling out your form: clearly identify the different stages of the process, integrating the user's progress, for example. Also put forward clickable buttons, explications, required fields, etc.

If the user makes a mistake, he or should should be able to correct if quicky. Providing a short explanation on the error that was made is definitely recommended. You can also add help buttons, to avoid data entry errors. Similarly, the fields that already filled out should be registered, in case of failure. The user only takes the time to complete its data once, and rarely twice!

Forms should be adapted to any type of media (laptops, smart phones or digital tablets). If your form is too long, create steps rather than putting the entire form on a single page, as scroll bars can prove quite detrimental.

Where you choose to place your form is also important. In order to be filled out, it has to be easy to find! Place forms on the most popular pages of your website.

Finally, remember to thank your visitors. They will appreciate you taking them into account.

Other details can also come into play, both in terms of content and design. Art Systems can help.

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