When creating new web pages, there is one thing that you should really pay attention to: your title tags. Each time an Internet user is looking for something in a search engine like Google or Bing, plenty of results are displayed and the user is spoiled for choice. That is why it is important to draw his or her attention to your website by making him or her want to click on your link to know a little bit more about you! Your main goal is to rank well on search engines to attract clicks and visitors.
Here are some tips to create effective title tags:
- Use keywords
Keywords are essential for any person making a query because they allow for people to learn more about the content of your website. For better SEO, avoid words like « home page » and repetitions, which can be annoying for visitors. Also avoid writing only the name of your company! Instead, try to find relevant and attractive words, which say a lot about your website.
- Watch the length
Search engines only show the first 70 characters of your website, so make sure your title is not too long! On the other hand, if your title is too short, you might be missing some information. We recommend using no more than 10 words for your title tag.
- Organize your keywords
The first words in your title tags are the most important. Therefore, you should place strategic words at the beginning of your title. If you want to write the name of your company, we recommend putting it at the end of your title tag, unless your company name is sufficient to make Internet users click on your page.
- Include your geographic location
Do not forget to write the geographic location of your company in your title tags. Indeed, the user often associates a search to a specific location. Do this and you will get better results!
For more advice on SEO, feel free to contact us !