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Designing an efficient e-commerce site

03.01.12

The design of an e-commerce site should be thought-out and optimal.

Using the right colours

The colours of your website are very important. First, the graphic design of your e-commerce site should be consistent with your brand. Moreover, according to a study conducted by Kiss Metrics, colours influence the buying behaviour of your users. It is therefore advantageous to adapt your colours to the type of reaction you want to get from visitors. For example, red is associated with energy and urgency, and is therefore often used for sales.

Load time

Internet is synonymous with speed, which means the user expects an e-commerce site that allows for an efficient shopping experience. If your site takes too much time to load due to images that are too heavy or because of complicated configurations, the user will have only one reflex: close the page!
 

The design

A site with a nice design builds trust and helps the user conduct online shopping. Pay special attention to detail: the general appearance of your site may allow for better results.

Seduce your users

Through ergonomics, design and the products or services offered on your site, your user must feel in complete trust. Promote your products with pictures that are of good quality and prioritize simplicity when it comes to navigation. Think about your users! Put yourself in their shoes to identify their needs, predict their behavior on the web and make their visit to your site most enjoyable.

Our agency can assist you with an array of e-commerce services.

Latest Work
MLC Associés inc.
MLC Associés inc.

Art Systems programmed a new site for engineering firm MLC Associés inc.!

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SocioHabitat International
SocioHabitat International

Art Systems created SocioHabitat International's very fist website! The site has three different backgrounds that illustrate the multiple uses of SocioHabitat homes. Have a look!

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Our Clients :
citation-1

MLC Assocés is one of the best engineering firms in the Montreal area.

Art Systems Canmada has been appointed to redress their computer network as well as for the design of their website.

citation-2

Teva Pharmaceutical Industries Ltd. is one of the top 15 pharmaceutical companies in the world.

Art Systems manages Teva Canada Innovation's three websites: "migraine go away", "parkinson online" and  "ms watch". Our consultants help Teva Canada Innovation communicate with its different target audiences in an efficient manner. Our firm also created an animated holiday card for Teva Canada Innovation in 2011.

citation-3

Montreal Auto Prix is one of the greatest used cars reseller in Montreal Area

Art Systems was designated to take the relay on the Microsoft Access Database programming and add Business Intelligence to the current retail processes.

citation-4

Anjinnov mandated Art Systems Canada to restructure their IT infrastructure. They made the acquisition of two (2) brand new top of the line HP servers and revamped their whole network. Since then (2013), they enjoy a robust and stable IT environment to conduct their daily operations. 

citation-5

Saint-Gobain is an international leader in the building materials with its head office located in France and facilities all around the World. 

Art Systems Canada was designated to built a customized Time-Sheet and Overtime management system. The solution has been developped in Microsoft Access with a MS-SQL Back-end.

MLC Assocés is one of the best engineering firms in the Montreal area.

Art Systems Canmada has been appointed to redress their computer network as well as for the design of their website.

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