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Designing an efficient e-commerce site

03.01.12

The design of an e-commerce site should be thought-out and optimal.

Using the right colours

The colours of your website are very important. First, the graphic design of your e-commerce site should be consistent with your brand. Moreover, according to a study conducted by Kiss Metrics, colours influence the buying behaviour of your users. It is therefore advantageous to adapt your colours to the type of reaction you want to get from visitors. For example, red is associated with energy and urgency, and is therefore often used for sales.

Load time

Internet is synonymous with speed, which means the user expects an e-commerce site that allows for an efficient shopping experience. If your site takes too much time to load due to images that are too heavy or because of complicated configurations, the user will have only one reflex: close the page!
 

The design

A site with a nice design builds trust and helps the user conduct online shopping. Pay special attention to detail: the general appearance of your site may allow for better results.

Seduce your users

Through ergonomics, design and the products or services offered on your site, your user must feel in complete trust. Promote your products with pictures that are of good quality and prioritize simplicity when it comes to navigation. Think about your users! Put yourself in their shoes to identify their needs, predict their behavior on the web and make their visit to your site most enjoyable.

Our agency can assist you with an array of e-commerce services.

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